Al-Bahar introduces Catยฎ Certified Maintained Program: Own with Confidence, Sell with Ease
Sharjah, UAE โ July 2024ย ย
Al‑Bahar, the authorized dealer for Catยฎ construction equipment and engines in the UAE, Oman, Bahrain, Kuwait and Qatar, today announced the recent introduction of the Cat Certified Maintained (CCM) program, a revolutionary approach to used machine ownership.ย
The CCM program offers benefits for both buyers and sellers of pre-owned Cat equipment. Through ongoing dealer-performed maintenance using only Genuine Cat Parts and Fluids, Cat Certified Maintained machines ensure optimal performance and minimize downtime. This meticulous care translates into an obviously higher resale value, thanks to the program's seal of authenticity.ย
โThe pre-owned equipment market is a cornerstone of our region's industry,โ said Ali Jubran, Vice President - After Market, at Al‑Bahar. โThe Cat Certified Maintained program provides both buyers and sellers with much-needed peace of mind. Sellers can be confident their machines will command a premium price, while buyers gain the assurance that they are acquiring a machine meticulously maintained to factory specifications.โย
Benefits of the Cat Certified Maintained Program:ย
- Increased Resale Value: CCM designation signifies a machineโs adherence to rigorous maintenance standards, enhancing its value in the pre-owned market.ย
- Peace of Mind for Buyers: Purchasing a CCM machine grants buyers the confidence that the equipment has been impeccably maintained using only genuine Cat parts.ย
- Reduced Downtime: Regular, expert maintenance by Al‑Bahar technicians minimizes the risk of unexpected breakdowns and costly repairs.ย
- Extended Machine Lifespan: Following factory-recommended maintenance schedules with genuine parts optimizes performance and longevity.ย
Invest in Confidence. Invest in Cat Certified Maintained.ย
For more information on the Cat Certified Maintained program, visit our webpage with more details at https://www.albahar.com/company/promotions/cat-certified-maintained/ and/or visit your nearest Al‑Bahar location.ยAbout Al‑Baharย
For more than 80 years, Mohamed Abdulrahman Al‑Bahar has proved to be one of the most trusted equipment trading companies in the Middle Eastern region. As the authorized dealer of Catยฎ products, Al‑Bahar offers an extensive range of new, rental and used products covering construction, power generation, and materials handling equipment. Al‑Bahar provides comprehensive support solutions comprising Catยฎ Connect technology solutions, parts, and services across a myriad of industries. Headquartered in Sharjah, UAE, Al‑Bahar holds the strength of 2800 employees, spread across all its functional branches. For more information, visit www.albahar.com or contact us at [email protected]ย ย