Category: Uncategorized
Date: August 1, 2020

What is a Customer Value Agreement?

A CVA is any arrangement to Increase Productivity and Lower Costs. It is an agreement between you and your Cat® Dealer – Al-Bahar, which lowers your cost per unit of production. Agreements are tailored to fit your situation and can range from simple Preventive Maintenance Kits to sophisticated Total Cost Performance Guarantees.

Perhaps the most important feature of any CVA is flexibility. There are no pre-set requirements or specific products and services that you must agree to buy. In every case and with every machine, a CVA is an individualized plan. Depending on your needs, your costs can be a flat rate monthly fee or some other arrangement based on actual production hours.

Your agreement may include as few or as many machines as you wish. You can cover individual machine systems (engine, hydraulic, drive train, and undercarriage, for example) or the entire machine. Al-Bahar will work with you to determine the best strategies to maximize productivity and minimize costs.

CVAs are for everyone. Customer Value Agreements are not just for large machines, and they are not just for new machines. The need to get more work done at a lower cost is the same, regardless of the machine, its age, or its application. That is why CVAs are available for existing fleets and used equipment. Even certified or dealer rebuild machines can be covered.

How can a CVA help you?

To find an answer to this we advise you ask yourself these questions…

Think about your current preventive maintenance practices and service needs, and consider who is best qualified to provide these services. Al-Bahar can provide service in a more timely, efficient and cost-effective manner. You save money, improve availability and have more time to concentrate on other important aspects of your business.

Is your machine always available when you need it? Effective equipment management is one of the most important keys to maximum productivity and minimum costs. If you cannot make it a priority with your existing resources, consider the management experts at Al-Bahar.

Do you have a preventive maintenance program?

  • Have you studied the recommendations in your equipment Manual?
  • Do you perform maintenance at all recommended intervals?
  • Do you perform all of the recommended services?

A “no” answer to any of these questions probably means preventive maintenance is not getting priority attention. A CVA can ensure maintenance recommendations are followed to the letter.

Do you have a predictive maintenance program? Knowing beforehand that service will be needed allows you to schedule downtime and save money with before failure repairs. Component repairs and/or overhauls can be accurately anticipated—allowing for the downtime to be at the most convenient times and at the lowest possible costs.

Are 20 percent or more of your repairs after failure? Before-failure repairs often cost less than half of after-failure repairs. A CVA can maximize service life and minimize costs by repairing before a major failure occurs.

What are your owning and operating costs by machine? Once you know these costs you can make informed decisions regarding equipment replacement options. Through a CVA, Al-Bahar can help you improve maintenance recordkeeping so these important costs are readily available. And improved maintenance and record-keeping means higher resale value.

What percentage of your resources are spent on the following?

  • Finding and training mechanics
  • Repair tools, equipment and diagnostic tooling
  • Environmental disposal fees
  • Employee benefits
  • Parts inventories
  • Shop building upkeep, taxes, insurance, utilities
  • Service and lube trucks

All of these factors impact your bottom line. A CVA can minimize these and other costs by placing a variety of service duties into the expert hands of Al-Bahar technicians.

What is your real job? It sounds simple, but the fact is, you may wear a number of hats in your business — from machine operator to equipment manager and service technician. A CVA can cover any or all of your equipment management needs, allowing you the benefits of working with the experts, Al-Bahar.

Why choose a CVA?

A Customer Support Agreement is an opportunity for you to increase productivity and availability while lowering your owning and operating costs. CVAs help you find equipment problems before they cause failure, leaving you with fewer repairs and less unscheduled downtime. The experts at Al-Bahar can make sure your machine is available when you need it. Plus, you can customize your CVA so it maximizes your time and resources.

Always the best products and services. One important benefit of any Customer Value Agreement is the exclusive use of Cat maintenance products and replacement parts. They are available only from your Cat Dealer –Al-Bahar, and they are your guarantee of quality, performance and value in all your preventive maintenance and repairs.

Find out more about Cat Customer Value agreement from Al-Bahar at – Alternatively, consult us for detailer discussion by leaving an enquiry online at –