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Dubai, UAE – March 2018

Al-Bahar in partnership with Caterpillar successfully participated in the Big 5 Heavy 2018 held at the Dubai World Trade Center from March 26 – 28. The one-of-its-kind event happening for the first time, witnessed Al-Bahar alongside Caterpillar, leveraging the platform to demonstrate the most recent Cat® Next Generation solutions and services that help its customers succeed.

The theme this year for the Caterpillar/Al-Bahar stand was ‘NEW RANGE. NEW RULES.’; reflecting the idea of pushing old rules aside to make way for new ones with the Next Generation series of Excavator. The Caterpillar/Al-Bahar stand highlighted how the latest range of equipment from Caterpillar was offering a powerful advantage to its users, in particular to the heavy machinery industry. The stand this year was the platform chosen by Al-Bahar to unveil the two new machines in the fleet – Cat 320 Excavator and Cat 962L Wheel Loader. In addition to these two launches, the stand exhibited a wide range of latest offerings including – Cat 950 GC and 966L Wheel Loaders,Cat D8R Dozer, Cat 340 Excavator, and Cat 239D Compact Track Loader. Cat Connect offerings, including both the technological updates and services, were among the other updates displayed at the Caterpillar/Al-Bahar Big 5 Heavy exhibit.

Next Generation Cat Excavators

Taking up the challenge to increase efficiency while reducing maintenance and fuel costs; Cat series of Next Generation Excavators, can be summarised in three primary figures 45-25-15. With game changing attributes the new range of machines offer up to 45% efficiency improvement for the operator, up to 25% reduction in fuel consumption, and up to 15% maintenance cost reduction. The new range will reflect Cat’s simplification strategy, which would mean slashing the number of its platforms, cabin types, and air filters by more than half.

Customer Experience was the priority, while designing the new range of excavators. Helping an average operator to become a great operator, were among the primary objectives while developing the new series. In addition to enhancing operator skill, the aim was to address fuel and maintenance costs, jobsite safety, operator comfort, and variations in market requirements, with the new range.


Commenting on the industry and the new range, Mr. Samer Ismail, Earthmoving & Excavation Product Manager, quoted, “The construction industry is one of the most demanding segments these days. With newer challenging projects and scenarios, the industry is known for its attribute to stay competitive. We understand the industry is in need of revolutionary solutions, and as a leading brand offering construction machinery, we are prepared to help our customers navigate through challenges with the New Challenger range that will help their operations succeed.”

“Our exhibit has helped our customers to realize the benefits of our new and latest range of offerings. The idea was to show our customers what Caterpillar along with Al-Bahar could offer them throughout their project life cycle, from beginning to end. We are glad to have showcased our commitment to excellence, adding value for customers,” added Samer.

Sharing Al-Bahar’s opinion about the participation, Samer mentioned, “Al-Bahar has always valued its customers and their needs. Customers are partners for us – if they grow, we grow. Hence, it is always a partnership rather than a deal. Our participation at Big 5 Heavy offered us an opportunity to listen to our customers, enabling us to offer them the solution they need leading to a win-win scenarios for both of us. Our agenda to meet and expand our partners (customers) coming to this event, was met – as we are glad to the new businesses we met, while strengthening our existing relationships.”

Other stand highlights included special section for Product Support Services with focus on services like Repair Options and Online Parts Availability. With live demos of Cat Connect, the experts explained the particulars, offering booth visitors a first-hand experience of the advantages technology provides, throughout the show. The key messages, underscored customer benefits of Cat products’ durability, reliability, safety and Al-Bahar’s aftermarket product support services and solutions, enabling customers lower operating costs, minimize downtime and increase safety and productivity – all highly critical for success and growth.

Al-Bahar and Caterpillar were honored to have key customers and industry peers visit the stand to discuss and preview the innovative solutions on display. With seven of the latest machines lined up for exhibition, along with an array of support services and exhaustive panel of experts ready to discuss and share product information, the stand welcomed many visitors over the span of three days. The exclusive offer on every purchase being made during the event, which offered two years of extended warranty and PM kit for 4000 hours – for no additional costs, were among the other reasons that influenced visitors.

The first edition of the Big 5 Heavy, witnessed almost 400 exhibitors, 33 exhibiting countries, 50 educational sessions, and thousands of trade professionals from more than 55 countries. With 9,471 SQM exhibition space, Big 5 Heavy 2018 was the largest dedicated infrastructure event in the Middle East.

About Al-Bahar

For more than 75 years, Mohamed Abdulrahman Al-Bahar, has proved to be one of the most favored and trusted companies within the Machinery and Power system Trading industry in the Middle East. With a holistic range of solutions for power system needs ranging from power generators, switchgears, load banks and all other related accessories, Al-Bahar provides total turnkey power systems solutions for the Marine, Oil and Gas, Industrial and Electric Power Generation industries. Headquartered in Sharjah, U.A.E, Al-Bahar holds strength of 2800 employees, spread across all its functional branches. For more information, visit albahar.com

About Caterpillar

For more than 90 years, Caterpillar Inc. has been making sustainable progress possible and driving positive change on every continent. Customers turn to Caterpillar to help them develop infrastructure, energy and natural resource assets. With 2017 sales and revenues of $45.462 billion, Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. The company principally operates through its three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and also provides financing and related services through its Financial Products segment. For more information, visit caterpillar.com. To connect with us on social media, visit caterpillar.com/social-media.

About Big5 Heavy

Over recent years, The Big 5 brand has successfully launched niche product focused events including Middle East Concrete and PMV Live. As of 2017, The Big 5 Heavy will be run as a new, independent, international large-scale exhibition dedicated to the heavy construction industry and will run from 26 – 28 March 2018 at the Dubai World Trade Centre. Read more – thebig5heavy.com/exhibit/about-the- big-5- heavy.